‘Tis the season for season’s greetings, friends. A time for gathering with your nearest and dearest over good food and even better beer. A time for laughter, a time for parties but also a time that brings with it some potentially tricky situations.

We are of course talking about the inevitable greeting. It’s a minefield. Do you go for a kiss on the cheek or a hug, or maybe both? How about a handshake, too formal?

So this year, why not try greeting friends and family the Danish way? Skål!

We Danes don’t like to beat around the bush, we communicate #TheDanishWay. Here’s how…

Intrigued about #TheDanishWay? Find out more: http://www.carlsberg.co.uk

In 1883, Carlsberg succeeded in breaking the ‘code of the code’, so that you got a stable beer that tasted just right every time. Instead of keeping the secret, J.C. Jacobsen shared the revolutionary discovery with breweries throughout Europe. A beautiful gesture that makes Carlsberg 1883 the obvious beer to share.

OFFICIAL RELEASE

When commuting, try taking the scenic route. It’s #TheDanishWay.
Inspired? Find out more: http://bit.ly/2ss3alS

New Carlberg ads with Mads launched in the UK.

Teasers:

Full ad: