In the coming days, we will follow Mads intimately at the Cannes Film Festival, where he is an honoured member of the jury after previously having won an award there himself.
The photos are private photos taken by his personal management, that we have been allowed to share with his fans here on the blog and on social media.
Today, Mads is getting a fitting with Italian menswear couture house Brioni. You can read more about Brioni on Wikipedia here. They have a new Instagram channel here.
You can also follow Mads on Instagram.
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