XTB’s TV ad starring Mads Mikkelsen


Joshua Raymond, Chief Marketing Officer at FCA regulated Forex brokerage XTB Ltd today was delighted to share the firm’s new TV advert with brand ambassador Mads Mikkelsen, star of Hannibal and Casino Royale as well as forthcoming films Dr Strange and Star Wars Rogue One. The campaign is titled “I trade. I love it.”

In the new spot, Mads Mikkelsen embraces the unique experience of trading the global financial markets through XTB’s trading platform. Throughout his journey, we witness the challenges Mads and thousands of other traders face on a daily basis: from attempting to control a wide spectrum of emotions throughout the trading process, to analysing and gathering insights, and developing solid risk management strategies whilst constantly learning, pushing and improving himself with the aim of becoming a disciplined and better trader.

Read more about the campaign here.

‘Men & Chicken’ opens in the U.S.


Men. Chicken. Men and chicken. More specifically, “Men & Chicken.” The latest offering from indie distributor Drafthouse Films, the Anders Thomas Jensen dark comedy “Men & Chicken,” has landed itself a plucky spring release date after a successful festival run that included stops at TIFF and Fantastic Fest. The film, starring Mad Mikkelsen, David Dencik, Nikolaj Lie Kass, Søren Malling, Nicolas Bro and a bunch of feathered friends, will open in Los Angeles and New York on April 22, followed by a traditional roll out in over 30 major markets.